who is alfredo?

AG started in 2011 in a small garage in Rotterdam. What began as a simple idea — making socks we actually wanted to wear — grew into something bigger. Still independent, still hands-on, and still rooted in that same mindset.

We design our socks in Rotterdam and produce them in Italy, working closely with experienced makers who understand the craft. From everyday cotton styles to technical merino wool, everything is made with attention to detail, comfort and durability.

Over the years, we’ve collaborated with a wide range of partners — from cultural institutions like Depot Boijmans Van Beuningen, International Film Festival Rotterdam and Naturalis, to brands such as Bever, de Bijenkorf and KLM, as well as creative studios like Anagrama and places like PIP Den Haag. And many more along the way.

PRODUCTION & SUSTAINABILITY

We believe good products start with good decisions — about where things are made, how they’re made, and who makes them.

That’s why we produce our socks in Italy, working with family-owned factories that have been refining their craft for generations. This allows us to stay close to the process and maintain consistent quality across everything we make.

We choose our materials carefully. From high-quality cotton to merino wool, we focus on comfort, durability and responsible sourcing. Step by step, we’re moving towards more sustainable options, including certified materials where possible.

Our approach isn’t about perfection — it’s about progress. We’re continuously improving how we design, produce and deliver our products, with the aim of reducing impact and increasing transparency.

design at the core

Every collection starts in Rotterdam, where we explore color, pattern and form — balancing playful ideas with everyday wearability. Some designs are bold, others are understated, but all are made to fit naturally into daily life.

We take inspiration from a wide range of places: art, music, cities, people and the small details you notice when you pay attention. Rather than following trends, we focus on creating designs that feel timeless, or at least worth wearing for more than just one season.

At the same time, design isn’t just about how something looks. It’s also about how it feels and performs. From fit and structure to yarn selection and construction, every detail is considered to make sure our socks are as comfortable and durable as they are visually distinct.

quality as foundation

From the yarns we select to the way each sock is constructed, every step is focused on creating a product that lasts. We work with trusted partners in Italy who understand the importance of precision, consistency and craftsmanship.

We pay close attention to the details that matter: a comfortable fit, strong construction, and materials that hold up over time. Reinforced areas, well-balanced compression and a clean finish are all part of that process.

Rather than chasing volume, we focus on making things properly. Fewer compromises, better results.